Forever Flavor Challenge Social Media Campaign

Client:
Forever Yogurt

Contest Objective:
To increase traffic and engagement on the Forever Yogurt Facebook page via a bracket contest. Fans submitted a flavor rename of a current Forever Yogurt flavor for a chance to move to the vote-off rounds. After the submission period, the top 16, top 8, top 4 and the top 2 renames battled each other for votes for a chance to win free Forever Yogurt for 5 years or a 60” LED TV + Blue Ray System.

Art & Creative Direction:
Anna Affias

Social Interaction:
Anna Affias

Design:
Ahmad Yilmaz, Co-Founder & Creative Director at ForeverYogurt

Agency:
No Limit Agency